Recently, the global hot Internet social field boss Facebook Facebook admit to employ well-known public relations firm Burson-Marsteller (Burson-Marsteller) to help its dissemination Google negative after reports in the industry caused an uproar, the foreign blog even for Burson-Marsteller on the matter of the open letter were interpretation of paragraph by paragraph, the final conclusion is: despicable, poor, dirty. Really "outstanding." As for the other party Facebook it? Naturally can not get away, just outside of their criticism is relative to the Burson-Marsteller to gentle lot.
This is not to say that the author who is,, who is wrong, because a similar kind of thing, not uncommon in the Internet and IT industries, or even a rule, domestic and foreign are also there, but some do not hidden, or too far (away from the facts and common sense) when being exposed to them.
In fact any business, has its strengths and weaknesses, if just from a negative point of view, that there are negative factors. Specific to the manufacture of the Google Facebook negative news, I believe, Facebook, and liberal arts are the so-called Google to find violations of user privacy (in a foreign country is a very important issue) that the so-called negative news point of Google is not wise. Speaking of Internet privacy, but also which companies can match the links between Facebook and privacy concern more closely, and it? This rapid development of Facebook from the previous problems encountered in almost all have been associated with evidence of privacy, which is extremely common sense. Facebook here is not to say I do not pay attention to user privacy protection, but rather is based on social network Facebook, for the protection of user privacy to some extent determine the success of Facebook. Privacy and privacy protection that Facebook today and the future development of both the greatest weakness, is the biggest advantage. From the perspective of the relevant relations, which means that the greatest risks and opportunities.
See here, maybe some people will say it is not self-contradictory? Of course not, or how there will be both opportunities and challenges of a say. The biggest risk is probably the greatest opportunity, the greatest opportunity is the greatest risk may be, as the final outcome of the facts and lies in the company's own control and strength. From this perspective, Facebook and liberal arts to user privacy as a gimmick to make Google's negative news, regardless of whether then how would Google have before the negative impact has itself vulnerable to rivals pushed to the back position. Did not know before, Facebook, and liberal arts are thought of this point.
Allegedly, Facebook spokesman has admitted the company hired Burson-Marsteller on Google to make fight back, and point out two reasons: First of all, Facebook way that Google does raise some concerns about user privacy; Second, and perhaps even more important is, Facebook for Google services in its own social networking site Facebook data used in the practice of discontent. These two reasons from Facebook, I believe that together with the liberal co-create the beginning of negative news Google, Facebook (customers) on the lack of sufficient reason, or not think clearly, by making Google's bad news to achieve.
First, some way, what practice? The key is that this practice is a threat to the core areas of Facebook. Some might say, the second reason people Facebook is not very adequate? Their own data using social networking sites by Google. At first glance, indeed related, but then down to the case, Google has been accused of Facebook before Google does not open its own user data, in that case, Google is how to use Facebook data?
The implication, Facebook is how to protect their user data is not being widely used it? It is the leakage of user privacy? Moreover, a successful social network is not simply to get the user's data to be successful, otherwise in accordance with the strength of Google in the Internet, unlike the outside world to see, or in social networking and social-related services and products, total gives the feeling defeated, the fact is also probably the case. If this is the case, Facebook's approach as a gimmick, whether it is to gain than lose, or have lost more than a very debatable. Burson-Marsteller public relations and as Facebook has not only provided good advice, especially the lack of competition for the Facebook and Google, the objective understanding of business and situation, so even make more than Facebook (customers) requirements already ambiguous public relations move.
The other hand, Google's response, it was said Google spokesman said the company heard of Facebook, is the first time such accusations, take time to consider how to respond. Do not know the others in the industry's view on this, perhaps the author confirms the previous analysis, with the privacy of this gimmick to blame Google, not the first place their own privacy and the thunder of waves it? The degree of concern about privacy at least the user to Facebook, to be far greater than Google. To say that his privacy was first talk about Facebook it (if you Google the words of this response.) So Google did not think Facebook would venture as a way to blame themselves. This reminds me of my Google attacks Microsoft's copy before its search results, and the outside world tend to question its own web search scenarios. Not only to respond quickly, and very professional, both from its own engineers, but also outside experts, and today's scene in sharp contrast. Why? Very simple, which have direct impact on Google's core business of search.
Here, I believe, Facebook even create negative news Google has not been disclosed, nor will Google have any substantial impact, that is, from Facebook and Burson-Marsteller public relations from a common plan of this case itself is irrelevant opponent the contrary, implies that they are not after the small risk for (ie allow opponents a great counter space), the basic without any public relations value, but after being exposed, basically to be a case of a failure. We provide services for corporate and public relations firms, market analysis and statistics in this case what can be a useful revelation? How to balance value and costs? Enough food for thought.
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