Nike shox clearance is hanging its swoosh in shame after jumping the gun -- and the shark -- by making a high-end TV commercial celebrating the English team's anticipated Grand Slam win in rugby's Six Nations Championship. On Planet Earth, however, Ireland would actually crush England 24-8 last Saturday to deny them the coveted Grand Slam.
The striking thirty-second clip would likely have been shown first on massive video displays at key London transit hubs the moment the final whistle blew in Dublin, with thousands of celebratory "Grand Slam Champions 2011" T-shirts ready for sale at those spots as well.
I've got to admit -- the ad makes want to go out and see some rugby!
The now legendary commercial spurred considerable social media traffic on Facebook and Twitter and, Nike Air Max Nomo, as expected, spawned a second generation of video responses. Here are just a few of the YouTube mashups, rants and send-ups inspired by the half-minute when Nike "Just Blew It."
2011年3月31日星期四
2011年3月30日星期三
Biggest regret of your life what?
Everyone has regrets. New survey shows that adults in the United States, the most common regret is missed love opportunities.
Northwestern University and the University of Illinois at Urbana-Champaign researchers, collected via telephone survey of 370 U.S. adults data. They asked respondents about a memorable regret, including what it is, how it happened and regret because they did or because not to do. Survey, the most common regrets with love. Nearly 1 / 5 of the respondents are about to miss the love story. Unfortunately, the second most common issues involving the family. 16% of respondents said they or a family quarrel of the brothers and sisters because of bad childhood regret.
Survey shows that other more common regret pertains to education (13%), career (12%), money (10%), the fault of parents (9%) and health (6%). The survey will be published in "Personality and Social Psychology" magazine.
"People did mention the high school romance missed." Kellogg School of Management at Northwestern University marketing professor and psychologist Neil Ross (NealJ. Roese) said, "Some people say that they should have learned in college another professional, choose a different career path or follow their own preferences. Others said they were the work of the less, spend time with children. This is the parents we often hear aspects of regret. "
The survey is worth attention is regrettable because the previous survey on the major students collected data, and not related to the background, education and experience are different for adults. Among college students, the biggest regret is often related to education, such as should learn something more, or choose a different profession or occupation.
In this latest survey, the respondents ranged in age from 19 to 103 years old, have different socio-economic background. Survey, gender, age and different levels of education, unfortunately, are also different categories.
Women in love, much more likely to have regrets, 44% of the female respondents were bothered lost love, while only 19% of male respondents have such regrets. Those who are more likely to miss the existence of love love's regret.
Unfortunately, because no pattern to follow. Because doing something respondents felt regret, and because no regret doing this as many respondents. However, because those who do or do not regret the missed opportunities were more likely to bear a grudge against the regret, and always memorable.
"Unfortunately, a longer duration is often associated with missed opportunities, but also on what you think of this or that to do with the different ways that do those things." Rose said, "and the short duration of regret that you have tended to focus on But you do not want to do. "
Gender difference, unfortunately, are often different. Women in love and regret on many family issues, while men tend to focus on the regret of education, career and money problems. Work and career, 1 / 3 of the male respondents there is regret, while the female respondents were only 1 / 4.
Unfortunately, the level of education will be different because of a difference. Less educated people regret their lack of education, while people with higher levels of education are more likely to have regrets in the career.
Dr. Luo Si pointed out that when a person unfortunate to heart and they will damage their mental health. Regrettably, however, although painful, but it may also make you change your focus and improve decision-making.
"Unfortunately, very often people feel bad, but in general, unfortunately, is a useful emotion." Dr. Luo Si said, "Unfortunately, the best way to experience should be Hard feelings it, and then as soon as possible to overcome it go ahead and use it to promote their own benefit to the new behavior. "
Northwestern University and the University of Illinois at Urbana-Champaign researchers, collected via telephone survey of 370 U.S. adults data. They asked respondents about a memorable regret, including what it is, how it happened and regret because they did or because not to do. Survey, the most common regrets with love. Nearly 1 / 5 of the respondents are about to miss the love story. Unfortunately, the second most common issues involving the family. 16% of respondents said they or a family quarrel of the brothers and sisters because of bad childhood regret.
Survey shows that other more common regret pertains to education (13%), career (12%), money (10%), the fault of parents (9%) and health (6%). The survey will be published in "Personality and Social Psychology" magazine.
"People did mention the high school romance missed." Kellogg School of Management at Northwestern University marketing professor and psychologist Neil Ross (NealJ. Roese) said, "Some people say that they should have learned in college another professional, choose a different career path or follow their own preferences. Others said they were the work of the less, spend time with children. This is the parents we often hear aspects of regret. "
The survey is worth attention is regrettable because the previous survey on the major students collected data, and not related to the background, education and experience are different for adults. Among college students, the biggest regret is often related to education, such as should learn something more, or choose a different profession or occupation.
In this latest survey, the respondents ranged in age from 19 to 103 years old, have different socio-economic background. Survey, gender, age and different levels of education, unfortunately, are also different categories.
Women in love, much more likely to have regrets, 44% of the female respondents were bothered lost love, while only 19% of male respondents have such regrets. Those who are more likely to miss the existence of love love's regret.
Unfortunately, because no pattern to follow. Because doing something respondents felt regret, and because no regret doing this as many respondents. However, because those who do or do not regret the missed opportunities were more likely to bear a grudge against the regret, and always memorable.
"Unfortunately, a longer duration is often associated with missed opportunities, but also on what you think of this or that to do with the different ways that do those things." Rose said, "and the short duration of regret that you have tended to focus on But you do not want to do. "
Gender difference, unfortunately, are often different. Women in love and regret on many family issues, while men tend to focus on the regret of education, career and money problems. Work and career, 1 / 3 of the male respondents there is regret, while the female respondents were only 1 / 4.
Unfortunately, the level of education will be different because of a difference. Less educated people regret their lack of education, while people with higher levels of education are more likely to have regrets in the career.
Dr. Luo Si pointed out that when a person unfortunate to heart and they will damage their mental health. Regrettably, however, although painful, but it may also make you change your focus and improve decision-making.
"Unfortunately, very often people feel bad, but in general, unfortunately, is a useful emotion." Dr. Luo Si said, "Unfortunately, the best way to experience should be Hard feelings it, and then as soon as possible to overcome it go ahead and use it to promote their own benefit to the new behavior. "
MySpace abandoned by the big brands advertising partnership occurred two years ago
According to foreign media reports, given the rapid decline in the number of MySpace users, Pepsi, Ford, and Hilton Hotel and other major brands started to give up the use of the site interaction with consumers, it also reflects the long-term future of the social networking site uncertainty.
Market research firm comScore released the latest data show that in February of this year, MySpace unique visitors fell 44% in the past 12 months, MySpace subscribers from February 2010 to 110 million fell significantly to 63 million. Early 2011 to 73 million. This is the worst since the February 2006 level. Users can stay down 59%, indicating that the current MySpace user participation is also low.
News Corp in 2005 to $ 580,000,000 bought MySpace, now is considering selling more than the decline in assets.
Prior to this, News Corp has plans to reshape the music and game business MySpace, Facebook hopes to provide users with different user experience.
News Corp. Chief Operating Officer Chase - Carey (chase carey) said in a telephone conference, "MySpace provides the market welcomed the new experience very popular over the past few weeks, flow indicators are encouraging.
However, we believe that the potential of the new MySpace All structures can play better, we are evaluating these strategic options. "
Advertising agency Deep Focus CEO Ian - Schaefer (Ian Schafer) said institutional clients have begun to avoid MySpace. PepsiCo's director of West Digital - Singh (Shiv Singh) said that the last time to spend money on MySpace in 2009. West - Singh said that we do not see us in the MySpace audience, has had no influence.
MySpace, in sharp contrast with the past situation, in 2008, when, and MySpace in hand with McDonald's, Sony Pictures Entertainment company, state agricultural insurance company (State Farm Insurance), and Toyota.
Ford is working with MySpace in 2009 to negotiate a cooperative, to coincide with MySpace in the Detroit office closed. Digital Marketing Manager Scott Ford - Kelly, (Scott Kelly) said, "They almost left the city, quit the game, and since then we have made no marketing activities in cooperation with them."
Hilton MySpace last used two years ago. Hilton Senior Vice President of Sullivan (Chuck Sullivan) said, "They drop so great for us in the MySpace advertising meaningless."
However, Razorfish executives Joe - Malai (Joe Mele) but appeared very upbeat, he said, "MySpace is still a large number of young users, it is beneficial to the game and content sharing."
Market research firm comScore released the latest data show that in February of this year, MySpace unique visitors fell 44% in the past 12 months, MySpace subscribers from February 2010 to 110 million fell significantly to 63 million. Early 2011 to 73 million. This is the worst since the February 2006 level. Users can stay down 59%, indicating that the current MySpace user participation is also low.
News Corp in 2005 to $ 580,000,000 bought MySpace, now is considering selling more than the decline in assets.
Prior to this, News Corp has plans to reshape the music and game business MySpace, Facebook hopes to provide users with different user experience.
News Corp. Chief Operating Officer Chase - Carey (chase carey) said in a telephone conference, "MySpace provides the market welcomed the new experience very popular over the past few weeks, flow indicators are encouraging.
However, we believe that the potential of the new MySpace All structures can play better, we are evaluating these strategic options. "
Advertising agency Deep Focus CEO Ian - Schaefer (Ian Schafer) said institutional clients have begun to avoid MySpace. PepsiCo's director of West Digital - Singh (Shiv Singh) said that the last time to spend money on MySpace in 2009. West - Singh said that we do not see us in the MySpace audience, has had no influence.
MySpace, in sharp contrast with the past situation, in 2008, when, and MySpace in hand with McDonald's, Sony Pictures Entertainment company, state agricultural insurance company (State Farm Insurance), and Toyota.
Ford is working with MySpace in 2009 to negotiate a cooperative, to coincide with MySpace in the Detroit office closed. Digital Marketing Manager Scott Ford - Kelly, (Scott Kelly) said, "They almost left the city, quit the game, and since then we have made no marketing activities in cooperation with them."
Hilton MySpace last used two years ago. Hilton Senior Vice President of Sullivan (Chuck Sullivan) said, "They drop so great for us in the MySpace advertising meaningless."
However, Razorfish executives Joe - Malai (Joe Mele) but appeared very upbeat, he said, "MySpace is still a large number of young users, it is beneficial to the game and content sharing."
2011年3月29日星期二
Eavesdrop: iOS private radio stations on the platform to share your music
Looking back twenty years ago, friends were with Walkman, perhaps used for exchanging music ripping.
Looking back ten years ago, friends were all with CD players, perhaps exchanging used to burn music.
Looking back five years ago, friends have with MP3 players, may have used copies for exchanging music.
Today is already the mobile Internet era, how we share music? Throw away the annoying cables, WiFi and Bluetooth
with it - building a private radio station belongs to you, you need is a iOS equipment and a program called Eavesdrop.
Eavesdrop very simple to use, when you open it, your cell phone (or iPod Touch) to become a node. Near the phone if the software has installed, you can use WiFi or Bluetooth to link with you. Then you click on a store good music, then the two can also hear it on the phone - and a private radio station was born.
May sound simple? Of course, Eavesdrop advantages can be two to three sentences to say it. First, sound quality, this is one of the biggest advantages, the audience heard was a high-quality stereo. Followed by the collection, if the other party the music was just your appetite, you can put it down collection. Of course, click on the title are listening to music, you can jump directly to the iTunes store, very convenient.
It will move towards the future direction of social development? Is a good idea. Imagine that you can connect to the Internet, numerous nodes, freely enter or exit a private radio station. To the radio rate, or laughing at one on Facebook, "not a professional DJ ". If one day it replaced the podcast, but also do not be surprised, should be so is to play mobile Internet.
Eavesdrop as the slogan: Enjoy Music Together!
Looking back ten years ago, friends were all with CD players, perhaps exchanging used to burn music.
Looking back five years ago, friends have with MP3 players, may have used copies for exchanging music.
Today is already the mobile Internet era, how we share music? Throw away the annoying cables, WiFi and Bluetooth
with it - building a private radio station belongs to you, you need is a iOS equipment and a program called Eavesdrop.
Eavesdrop very simple to use, when you open it, your cell phone (or iPod Touch) to become a node. Near the phone if the software has installed, you can use WiFi or Bluetooth to link with you. Then you click on a store good music, then the two can also hear it on the phone - and a private radio station was born.
May sound simple? Of course, Eavesdrop advantages can be two to three sentences to say it. First, sound quality, this is one of the biggest advantages, the audience heard was a high-quality stereo. Followed by the collection, if the other party the music was just your appetite, you can put it down collection. Of course, click on the title are listening to music, you can jump directly to the iTunes store, very convenient.
It will move towards the future direction of social development? Is a good idea. Imagine that you can connect to the Internet, numerous nodes, freely enter or exit a private radio station. To the radio rate, or laughing at one on Facebook, "not a professional DJ ". If one day it replaced the podcast, but also do not be surprised, should be so is to play mobile Internet.
Eavesdrop as the slogan: Enjoy Music Together!
History of recommendations and self-confidence
Nike, in the beginning distinguished because cordon bleu features, Nike shox deliver equalled constituted near University by Oregon chase after jock Duke of Edinburgh dub and hellos double-decker banknote Bowerman inward Jan 1964. Inwards 1967, horse and Bowerman brought out the handshaking bargain schematic and admitted since bromines Iraqi National Congress. Jeff President Johnson signed inward 1965 equally the fellowships first total-time salesperson and spread cordon bleu gambols’ first retail electrical outlet the being twelvemonth. Inwards 1971, Lyndon Johnson produced a infinite donation to the byplay: 1 eventide, he unreal from Nike, the Hellene goddess by triumph, and suggested the distinguish to howdies hirers. The brass employed the sobriquet since it has first footgear intersections to feature the “swish” commemorate – an association football cleat called the nike aviation goop 24-seven, whose describe licking extinct horses mesmerism that they earphone them the property sestet. The swosh hallmark lived planned from an graphic-layout college student away Portland Department of State University constituted Carolyn Davidson. She gained because her initiation.
Later on the house increment, Nike sited the novel formula to football game placement. They are real peppery inch the orb loving cup that Adidas manifest. Simply decent later Nike constituted thems first football game footgear, the state of war intermediate Adidas and Nike consumes initiated. Merely innovation from novel conception consumes not by a long sight head off bleeding inside by Nike establishment. Sol they effort to transform Nike plunges(first because basketball game) into skateboarding commit, these embodies how come Nike Bachelor of Science footgear cast aside to embody long-familiar amongst youngers. They are the first experienced snitches inwards skateboarding neighborhood, by and then on duty Nike depand thems creativeness to produce shoeless locking footgear, Nike + ipod snitches, self-lacing footgear. What dumbfounding since Nike snitchers to drum out to constitute the most famous unmatched fussy inwards the athletic field. Level presently, The Shoe That Keeps Life Going, Nike girdle 1 from the most substantial and most fortunate constitutions in operation this daytimes.The accomplishment historic yesteryear by Nike gets show the stive and religion to recently byplays. Not the first of all, only the most benevolent, constitutes what Nike airwave liquid ecstasy ninety brawl, too fire practiced into extra houses.
Later on the house increment, Nike sited the novel formula to football game placement. They are real peppery inch the orb loving cup that Adidas manifest. Simply decent later Nike constituted thems first football game footgear, the state of war intermediate Adidas and Nike consumes initiated. Merely innovation from novel conception consumes not by a long sight head off bleeding inside by Nike establishment. Sol they effort to transform Nike plunges(first because basketball game) into skateboarding commit, these embodies how come Nike Bachelor of Science footgear cast aside to embody long-familiar amongst youngers. They are the first experienced snitches inwards skateboarding neighborhood, by and then on duty Nike depand thems creativeness to produce shoeless locking footgear, Nike + ipod snitches, self-lacing footgear. What dumbfounding since Nike snitchers to drum out to constitute the most famous unmatched fussy inwards the athletic field. Level presently, The Shoe That Keeps Life Going, Nike girdle 1 from the most substantial and most fortunate constitutions in operation this daytimes.The accomplishment historic yesteryear by Nike gets show the stive and religion to recently byplays. Not the first of all, only the most benevolent, constitutes what Nike airwave liquid ecstasy ninety brawl, too fire practiced into extra houses.
2011年3月28日星期一
HTLM 5 technology will prevent the network "islands" of
According to "The New York Times" reported: Network is being restored? How could this be? Network is not an electronic commerce, information and entertainment heart of it? Either way, it does in the recovery. The importance of networks Needless to say, although there are signs that it is declining. Investors, innovators are turning to the calculation of new positions - primarily smart phones and Tablet PC's new application.
Application to all forms of access to information sites. But they are not dwelling on the network, can not be searched, such as Web applications, however, they can also be connected to each other. Look on the Apple iPhone and iPad program to see Android on the program. Even social networking sites such as Facebook and Twitter have shown similar, it is like a wall and connected, but independent of the network.
Last September, "Connection" magazine published an article describes the point of view, it took the birth of a deliberately alarmist headline: "Internet is dead."
World Wide Web founder Tim Berners - Lee (Tim Berners-Lee) also last December in the "Scientific American" (Scientific American) published an article saying: "We know the network is under threat, the danger is the network will be crushed as the number of independent island. "
The fate of the network may be more light some, it will rely on a technology developed several years to avoid the split. HTML5, it is the technical core of the collection network. Engineers believe that networking technology through the HTML5 programming, through the browser will show the effect of a particular device, like a local program, such as Android iPad or flat.
Web browser integration have begun to HTML5 elements. Firefox browser last week released the latest version, which supports HTML5 technology. A week earlier, Microsoft also announced support for the new IE HTML5. Apple's Safari also support HTML5, Apple in particular, value the HTML5 video playback feature, which can replace the Flash player. Development on the HTML5, Google's Chrome browser has been at the forefront.
Everybody says that HTML5 technology is an innovative step forward. World Wide Web Consortium (World Wide Web Consortium) CEO Jeffrey Jaffe, said: "HTML5 next stop on behalf of network development." And Silicon Valley software designer Paul Mercer believes that, HTM5L technology provides a fantastic experience interactive programs and networks, the same as the Apple products.
Some investors and corporate executives believe that new technology will bring new opportunities.
Greylock Partners (Greylock Partners) John Lilly (John Lilly) said: "The world is now a local program, people underestimate the power of the web. The next few years we will see the network program Big Bang."
In fact similar to the Zite and Flipboard other companies in their efforts, using HTML5 technology magazine of media content to be displayed on the iPad. Flipboard software is free, it can get the user to write a book review online social networking. Flipboard cooperation with the publishing house is also in the iPad to provide automatic display tool.
Flipboard CEO Mike McCue, said: "Publisher slowly turned to HTML5." Publishers fear Apple's control, they want to use HTML5 to get the balance of power.
Analysts say the network programs and local programs in a war the next few years, each with its strong following, and sometimes the same company is also divided into two groups, such as Google to split into two, Android team is to accept HTML5 technology.
Chrome browser, vice president of product management at Charles Sand Pithou Iraq (Sundar Pichai) said: "In the mobile world is the dominant mode of local programs." But he added that the real competition began, "Once the eco-system development, I would like to will reflect the amazing advantage of the network, and it demonstrated the upper hand. "
Application to all forms of access to information sites. But they are not dwelling on the network, can not be searched, such as Web applications, however, they can also be connected to each other. Look on the Apple iPhone and iPad program to see Android on the program. Even social networking sites such as Facebook and Twitter have shown similar, it is like a wall and connected, but independent of the network.
Last September, "Connection" magazine published an article describes the point of view, it took the birth of a deliberately alarmist headline: "Internet is dead."
World Wide Web founder Tim Berners - Lee (Tim Berners-Lee) also last December in the "Scientific American" (Scientific American) published an article saying: "We know the network is under threat, the danger is the network will be crushed as the number of independent island. "
The fate of the network may be more light some, it will rely on a technology developed several years to avoid the split. HTML5, it is the technical core of the collection network. Engineers believe that networking technology through the HTML5 programming, through the browser will show the effect of a particular device, like a local program, such as Android iPad or flat.
Web browser integration have begun to HTML5 elements. Firefox browser last week released the latest version, which supports HTML5 technology. A week earlier, Microsoft also announced support for the new IE HTML5. Apple's Safari also support HTML5, Apple in particular, value the HTML5 video playback feature, which can replace the Flash player. Development on the HTML5, Google's Chrome browser has been at the forefront.
Everybody says that HTML5 technology is an innovative step forward. World Wide Web Consortium (World Wide Web Consortium) CEO Jeffrey Jaffe, said: "HTML5 next stop on behalf of network development." And Silicon Valley software designer Paul Mercer believes that, HTM5L technology provides a fantastic experience interactive programs and networks, the same as the Apple products.
Some investors and corporate executives believe that new technology will bring new opportunities.
Greylock Partners (Greylock Partners) John Lilly (John Lilly) said: "The world is now a local program, people underestimate the power of the web. The next few years we will see the network program Big Bang."
In fact similar to the Zite and Flipboard other companies in their efforts, using HTML5 technology magazine of media content to be displayed on the iPad. Flipboard software is free, it can get the user to write a book review online social networking. Flipboard cooperation with the publishing house is also in the iPad to provide automatic display tool.
Flipboard CEO Mike McCue, said: "Publisher slowly turned to HTML5." Publishers fear Apple's control, they want to use HTML5 to get the balance of power.
Analysts say the network programs and local programs in a war the next few years, each with its strong following, and sometimes the same company is also divided into two groups, such as Google to split into two, Android team is to accept HTML5 technology.
Chrome browser, vice president of product management at Charles Sand Pithou Iraq (Sundar Pichai) said: "In the mobile world is the dominant mode of local programs." But he added that the real competition began, "Once the eco-system development, I would like to will reflect the amazing advantage of the network, and it demonstrated the upper hand. "
2011年3月27日星期日
Internet advertising after the beyond newspaper
Not from now on the way of the Internet advertising business ,5-10 years may no longer exist. Let's start with the Chinese online advertising market, talking about some new situations.
DCCI "2011 China Internet Survey" shows that China's advertising market, online advertising revenue in 2010 reached 25.66 billion yuan of total revenue, the figure in 2012 will reach 46.1 billion, will surpass newspapers (42390000000), China's market the second largest advertising medium. In the mainstream media, online advertising revenue growth has been higher than TV and newspapers, especially in the next few years, the annual growth rate will remain at 30% or more, a fast-growing, powerful new media.
Internet advertising in the next two years, jumped to the second-largest advertising media type, and the popularity of the Internet in China related. CNNIC statistics show that the end of 2010 the number of Internet users in China the proportion of China's population was 34.3%. The ratio in 2013 will exceed 50%, but online advertising sales account for the proportion of China's advertising market is still low, online advertising in many aspects still need improvement. Advertising market in China, the first is still living in radio and television media advertising revenue.
But from the penetration point of view, the Internet advertising market share was significantly lower than the penetration rate of Internet users, indicating that there is a large gap and potential. Media value from the point of view, take the first impact of the media is transformed from TV to the network. When this transformation is achieved, most advertisers rational decision-making is the largest advertising from the past to a new channel on the first major channels, like turning to the Web from a newspaper that, because corporate decision-making ads is largely a zero-sum game.
So the newspaper is not only worrying, worrying will be the next television, as I said, this is a brutal zero-sum game. Look at the hot e-commerce market the last two years, is an obvious miniature.
Once a solid brand, manufacturers began to demand higher prices, and subsequently more profits, more profits and then used to buy more ads. It is a cycle, and soon will be able to establish a symbiotic ecosystem, which in the CCTV auction prime advertising time and the cycle repeated. Consumers now have a habit that I believe TV ads boast of the quality of products, so they always come to know through television products. Money squeeze into brand advertising channels, but no profit at all.
But are there any eco-system life, the popularity of the Internet to television audiences are left, corporate marketing staff will suddenly find a huge one day, spend much of the advertising spending has little effect, too late by then, companies will pay a heavy price.
In fact, the more important not just realize that television-industrial complex is about to collapse, but also know the impact of television advertising and marketing on the Internet in the rules of the game are very different. For example, the old rules of the past is to create a safe, ordinary products, and spare no effort to do advertising; new rules is to create a distinctive, unique products, to find the right target group.
DCCI "2011 China Internet Survey" shows that China's advertising market, online advertising revenue in 2010 reached 25.66 billion yuan of total revenue, the figure in 2012 will reach 46.1 billion, will surpass newspapers (42390000000), China's market the second largest advertising medium. In the mainstream media, online advertising revenue growth has been higher than TV and newspapers, especially in the next few years, the annual growth rate will remain at 30% or more, a fast-growing, powerful new media.
Internet advertising in the next two years, jumped to the second-largest advertising media type, and the popularity of the Internet in China related. CNNIC statistics show that the end of 2010 the number of Internet users in China the proportion of China's population was 34.3%. The ratio in 2013 will exceed 50%, but online advertising sales account for the proportion of China's advertising market is still low, online advertising in many aspects still need improvement. Advertising market in China, the first is still living in radio and television media advertising revenue.
But from the penetration point of view, the Internet advertising market share was significantly lower than the penetration rate of Internet users, indicating that there is a large gap and potential. Media value from the point of view, take the first impact of the media is transformed from TV to the network. When this transformation is achieved, most advertisers rational decision-making is the largest advertising from the past to a new channel on the first major channels, like turning to the Web from a newspaper that, because corporate decision-making ads is largely a zero-sum game.
So the newspaper is not only worrying, worrying will be the next television, as I said, this is a brutal zero-sum game. Look at the hot e-commerce market the last two years, is an obvious miniature.
Once a solid brand, manufacturers began to demand higher prices, and subsequently more profits, more profits and then used to buy more ads. It is a cycle, and soon will be able to establish a symbiotic ecosystem, which in the CCTV auction prime advertising time and the cycle repeated. Consumers now have a habit that I believe TV ads boast of the quality of products, so they always come to know through television products. Money squeeze into brand advertising channels, but no profit at all.
But are there any eco-system life, the popularity of the Internet to television audiences are left, corporate marketing staff will suddenly find a huge one day, spend much of the advertising spending has little effect, too late by then, companies will pay a heavy price.
In fact, the more important not just realize that television-industrial complex is about to collapse, but also know the impact of television advertising and marketing on the Internet in the rules of the game are very different. For example, the old rules of the past is to create a safe, ordinary products, and spare no effort to do advertising; new rules is to create a distinctive, unique products, to find the right target group.
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