MySpace abandoned by the big brands advertising partnership occurred two years ago

According to foreign media reports, given the rapid decline in the number of MySpace users, Pepsi, Ford, and Hilton Hotel and other major brands started to give up the use of the site interaction with consumers, it also reflects the long-term future of the social networking site uncertainty.

Market research firm comScore released the latest data show that in February of this year, MySpace unique visitors fell 44% in the past 12 months, MySpace subscribers from February 2010 to 110 million fell significantly to 63 million. Early 2011 to 73 million. This is the worst since the February 2006 level. Users can stay down 59%, indicating that the current MySpace user participation is also low.

News Corp in 2005 to $ 580,000,000 bought MySpace, now is considering selling more than the decline in assets.

Prior to this, News Corp has plans to reshape the music and game business MySpace, Facebook hopes to provide users with different user experience.

News Corp. Chief Operating Officer Chase - Carey (chase carey) said in a telephone conference, "MySpace provides the market welcomed the new experience very popular over the past few weeks, flow indicators are encouraging.

However, we believe that the potential of the new MySpace All structures can play better, we are evaluating these strategic options. "

Advertising agency Deep Focus CEO Ian - Schaefer (Ian Schafer) said institutional clients have begun to avoid MySpace. PepsiCo's director of West Digital - Singh (Shiv Singh) said that the last time to spend money on MySpace in 2009. West - Singh said that we do not see us in the MySpace audience, has had no influence.

MySpace, in sharp contrast with the past situation, in 2008, when, and MySpace in hand with McDonald's, Sony Pictures Entertainment company, state agricultural insurance company (State Farm Insurance), and Toyota.

Ford is working with MySpace in 2009 to negotiate a cooperative, to coincide with MySpace in the Detroit office closed. Digital Marketing Manager Scott Ford - Kelly, (Scott Kelly) said, "They almost left the city, quit the game, and since then we have made no marketing activities in cooperation with them."

Hilton MySpace last used two years ago. Hilton Senior Vice President of Sullivan (Chuck Sullivan) said, "They drop so great for us in the MySpace advertising meaningless."

However, Razorfish executives Joe - Malai (Joe Mele) but appeared very upbeat, he said, "MySpace is still a large number of young users, it is beneficial to the game and content sharing."