Market Research: SNS user double-digit growth are gone when

Social networks in some age groups have reached a saturation point.

Social networking has now affected the majority of Internet users in the United States, and has become an important part of their lives. As Facebook's rapid development, update status, comments, share links with friends has become millions of people's daily activity.

Market research firm eMarketer estimated that nearly 1.5 million U.S. Internet users this year will be social networking through a variety of devices, at least once a month, 63.7% of online users will enter this site. But with the social network has gradually reached a saturation point, the user into double-digit growth are over. 2013, 164.2 million Americans (or 67% of Internet users) will use the social network.

eMarketer analyst Debra Aho Wiliamson chief, said: "As a new user registered less future, social network users to access for their people and brand, will be more experienced and discriminating." Debra Aho Wiliamson the same time also a new report " U.S. social networking: 2011 user behavior statistics and trends "(US Social Network Usage: 2011 Demographic and Behavioral Trends) of the author.

While social networking has been extended to the audience from the Generation X generation of a considerable number of people, but the group is still young is the most typical representative of their active, enthusiastic. In the past two years, the use of some of the elderly population growing, but in the next few years, the increase in the amount of these people will become increasingly obvious.

More than half of Internet users between the ages of 45 and 64, 12 to 34 years, four fifths of online users in 2011 will become a fixed social network users. All age groups will remain the most pervasive in the group aged 18 to 24, this part of the people 90% of Internet users use social networks this year.

"In 2011, social networking and user will need to strengthen the links between them, especially with the population aged 35 or more contacts aimed at maintaining their enthusiasm for the degree," Wiliamson said, "marketers and media companies in this respect played a significant role in promoting them to the user through the establishment of user experience and social networks to maintain contact, because the social network where people can refer to the experience of others, transactions and satisfaction, and these contents can not find anywhere else The. "